Overview
Digital Marketing Overview is a short, beginner-level course from Alison that introduces the core mechanics of running a digital marketing campaign. It centres on the AIDA marketing funnel (Attention, Interest, Desire, Action) and works through how to deliver the right content at each stage, how to build landing pages to grow an email list, and how to set up and promote a webinar, including the mistakes that commonly derail webinar campaigns. Email marketing setup, including integration with tools like Wix, is also covered.
It’s aimed at beginners who want a practical, no-frills introduction to digital marketing funnels rather than a deep dive into any single channel, and it can be worked through in around 4-5 hours, including video content that’s downloadable for offline study via the Alison app.
The course is completely free to take. It is CPD-accredited, and learners can earn an Alison certificate at no additional charge, which can be added to a CV, LinkedIn, or Alison profile.
Skill Area
Digital Marketing
How to Enrol
This course is hosted and delivered directly on the provider's own platform — SA Education Hub does not host or deliver course content.
Go to Official Course PageSA Education Hub does not host, deliver or certify this course. It is provided by the listed platform on their own site. Always confirm current availability, pricing and certificate terms on the provider's official website before enrolling. Read our full disclaimer.