Fundamentals of Digital Marketing

Overview

Fundamentals of Digital Marketing is Google’s free introductory course, delivered through the Skillshop platform (and run in various markets in partnership with organisations such as UNESCO and IAB). It is a beginner-level course made up of 17 modules split into two sections: a core section covering digital marketing strategy, understanding digital customers, content creation, business data analytics, social media marketing and organic search, and a second section that builds on this with e-commerce, international growth, paid advertising, local business reach, email and video marketing, and an overview of Google’s own marketing tools.

It’s aimed at anyone looking to build a career in marketing, small business owners wanting to promote themselves online, or students who want a broad, practical grounding in how digital channels work together, rather than deep specialism in any one area.

The course combines short lessons with practical exercises and real-world examples. On completion, learners receive a free certificate that can be added to their Skillshop profile and LinkedIn, and the course carries a strong user rating built up from thousands of reviews.

Skill Area

Digital Marketing

How to Enrol

This course is hosted and delivered directly on the provider's own platform — SA Education Hub does not host or deliver course content.